TikTok Showdown: Fuji (Indonesia) vs Bella Poarch (Global)

Let’s pit these two TikTok powerhouses head-to-head. Fuji (Fujianti Utami Putri) is an Indonesian fashion-lifestyle vlogger-turned-influencer, while Bella Poarch is a Philippines-born, U.S.-based internet star and singer. Both have enormous followings, but Bella’s is even larger. As of early 2025 Bella Poarch boasts about 94.2 million TikTok followers (with 2.4 billion total likes), making her the fourth most-followed person on the platform. By comparison, Fuji’s TikTok account (@Fujiiian) has roughly 36.5 million followers and about 2.2 billion likes.

Quick Stats (2025):

• TikTok Followers: Fuji ~36.5M; Bella ~94.2M.

• Total Likes: Fuji ~2.2B; Bella ~2.4B.

• Engagement: Fuji’s videos average ~519K likes and ~4.5K comments each; Bella’s account sees an overall engagement rate of about 2.65% (averaging ~3.5M views per video in recent months).

Both creators rack up huge engagement, but in different ways. Fuji’s content is primarily beauty, fashion, and lifestyle vlogs, so her audience loves her upbeat personal updates and travel clips. On average each new Fuji video garners on the order of half a million likes (and a few thousand comments) – a massive total, but given her 36M followers it’s roughly a 1–2% like-rate. Bella’s style is more viral-pop and meme-driven; she famously launched to fame with a simple lip-sync (“M to the B”) that became the most-liked TikTok video of all time. These days she posts short music clips and gaming streams. Because her fanbase is so huge, an average Bella video still pulls in multi-million views (~3.5M), but that translates to an engagement rate around 2–3% (HypeAuditor estimates ~2.65% as of May 2025). In short, both command millions of eyeballs per post, but Bella’s ratio is slightly higher (her fans often actively comment and share her catchy content), whereas Fuji’s strength is in consistent mid-to-high six-figure likes on niche lifestyle content.

Brand Partnerships & Pay Rates: As top influencers, both Fuji and Bella work with big brands and earn hefty fees per sponsored post. For Fuji, most partnerships are with Indonesian labels – e.g. she’s brand ambassador for her late sister’s fashion line Vanesha Wear, and for local beauty brands like Maharani Kemala and Shandy Purnamasar. (She also occasionally promotes products like Miranda Hair Care or SYB Official in her videos.) Industry reports suggest Fuji can charge on the order of $35–40K for a TikTok post. Bella Poarch, on the other hand, has scored global sponsorships. Influencer trackers list campaigns with Moncler, Google, Tinder, NYX Cosmetics (among others), and even fashion/retail giants like Hugo Boss and Vans. She’s been featured in ads for Prada and has partnered as a content creator with gaming orgs like 100 Thieves. Her rate card is similarly stratospheric – roughly $30K per TikTok post by many estimates (with around $18K for an Instagram post).

In summary, Fuji and Bella are both TikTok titans in their realms. Fuji dominates the Indonesian scene with savvy style content and solid engagement, while Bella’s smash-hit videos and music career have earned her a global audience. Both pull in millions of views per clip and command thousands of dollars per sponsored video. In the social media game, Fuji’s star power shines brightest on a national stage, whereas Bella’s appeal is truly worldwide.

Sources: Verified TikTok stats and industry analyses; influencer marketing reports on earnings and partnerships.